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Mayor Garcetti launches ‘All in For LA’ campaign

PSA recognizes the challenge of staying apart from others

OW Staff Writer | 5/28/2020, midnight

Mayor Eric Garcetti recently launched the “All In for LA” campaign to encourage and inspire Angelenos to remain unified, vigilant, and resilient in the response to COVID-19.

“We are not moving beyond COVID-19, we are learning how to live with it safely, and that takes the unity of purpose that Angelenos are showing in this crisis,” said Garcetti. “All in for LA reminds us that this moment demands shared sacrifice - staying inside as much as possible, wearing face coverings when we leave our homes, and keeping our physical distance. That’s how we overcome this challenge together.”

“All in for LA” documents how Angelenos are answering the call to action during the pandemic, and urges residents to continue making difficult but necessary choices. The campaign was made possible with the pro-bono collaboration of the creative agency 72andSunny Los Angeles, and the complete PSA can be viewed on You Tube.

“All in for LA” will air on local news, and appear on social media platforms and digital billboards across Los Angeles, thanks to donations. Anyone can get involved on social media by sharing how they are going all in for L.A., using #allinforLA.

More details and answers to frequently asked questions about the City’s response to COVID-19 can be found at coronavirus.lacity.org.