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Nutritionally complete instant meals from Huel

Five minutes to table

OW Staff Writer | 9/15/2020, 12:19 p.m.
Huel, world leaders in nutritionally complete food...
Huel Hot and Ready

Huel, world leaders in nutritionally complete food, has launched a new “Huel Hot & Savory” line of nutritionally complete instant-meals. Building on the brand’s successful shake-based products, the warm and savory meals are ready in under five minutes by simply mixing with boiling water or heating in the microwave. Each is made with delicious whole food and natural ingredients, including 24 grams of plant-based protein and all 27 essential vitamins and minerals. The products can be purchased now at Huel.com

The new concept is set to redefine quick and healthy lunches either at home, at school or in the office. Launching in two delicious flavors, spicy Thai Green Curry and tasty Tomato and Herb, Huel Hot & Savory provides a solution for those that want nutritious food that is easy to make and affordable. Each 100% vegan meal is bursting with flavor and costs around $3.29, which is great value as it provides 100% complete nutrition - vital for good health during these challenging times.

Each pouch contains seven meals based on 400 calorie servings, but has the flexibility to be tailored to whatever meal size customers choose. The tasty recipes are made with whole foods and natural ingredients such as quinoa, rice and lentils. Customers receive a reusable Huel Pot with their first purchase featuring a lockable lid that is microwave safe - perfect when on the go.

Huel’s food innovation comes as consumers are urged to eat better. Two-thirds of Americans are classed as overweight or obese, and research reveals that people with these conditions are more likely to become seriously ill from COVID-19. To add to this, a national poll from WebMd found 47 percent of women and 22 percent of men admitted to putting on weight during lockdown, which demonstrates the challenges when it comes to achieving a healthy, balanced diet.

Huel Hot & Savory helps solve this problem as each serving is designed to give the body everything it needs, including the right nutrients and recommended calories that can be easily tailored to each customer’s needs. The new launch is the perfect alternative for those relying on convenient, fast-food to avoid communal kitchen spaces as offices reopen, while also providing a healthy, easy choice for others remaining at home.

Huel Founder, Julian Hearn, commented: “Our goal is to make nutritious food more accessible and more appealing to the masses, and Huel Hot & Savory achieves this. Targeting lunchtime, we’re providing our customers with more options to consume 100% complete nutrition without having to count calories and read food labels. Huel makes meal times easy as the nutrition has all been done for you. It’s made with nutrient-dense quality whole food ingredients, so it’s designed to keep you feeling full with all the good stuff you need to stay healthy.”

Huel is one of the fastest growing brands in the UK, this year reaching the milestone of 100 million meals sold across 100 countries globally. As well as Huel Hot & Savory, Huel offers nutritionally complete meals in powder and ready-to-drink format, making nutrition fast, easy and affordable.

About Huel Hot & Savory

• Contains all 27 essential vitamins and minerals, to give your body all the micronutrients it needs

• Includes 24g of high-quality, plant-based protein and is high in fiber

• Is made with delicious whole food natural ingredients

• 100% vegan ingredients, no soy, eggs, dairy, meat or animal products

• Zero food waste and minimal packaging waste

• Ready in under 5 minutes

• Flexible serving size - choose your own calories

Launching in two delicious options, Huel Hot Savory is bursting with flavor, packed with quinoa, rice, lentils, herbs and spices and contains all 27 essential vitamins and minerals Thai Green Curry contains succulent peppers, sweetcorn and spring onions spiced with coriander, cumin, ginger and a kick of chili. Tomato and Herb is made using juicy red tomatoes with lentils, onion and green beans, flavored with garlic and sweet basil.